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Ever wonder if you could make real money teaching online classes? Do you feel like you’ve got something to share but don’t know where to start?

I’m interviewing Cynthia Samanian from Hidden Rhythm. Cynthia teaches culinary professionals how to teach online cooking classes, but her strategies work for any niche.

She breaks down her framework into four key components — how to zero in on your expertise, how to engage with your target audience, how to sell to them, and ultimately how to teaching them.

If you’ve ever thought teaching online classes could be a new and lucrative income stream for you, don’t miss this episode!

Show Notes:

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Intro 0:04
Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here’s your host, Jillian Leslie.

Jillian Leslie 0:11
Hello, everyone. Welcome back to the Blogger Genius Podcast. I’m your host, Jillian Leslie. I am a serial entrepreneur founder of Catch My Party and MiloTree.

I’m a business coach, and a business translator. I take what is working in online business, break it down so you can use this your self.

Before I get started, I want to announce that we are launching our newest product called MiloTree Easy Payments. And this is for those of you who want to set up a membership or subscription business and you can do it in a snap.

All you do is take one of our pre-designed sales pages, put it on your blog, and it’s got a money button on it where people can sign up or that money button is also a link. And you can just give it to people to your customers to sign up.

Here’s the beauty part, post your membership wherever you’d like. MiloTree Easy Payments integrates with all major email service providers. So, you have those people’s email addresses.

You can host your membership in a private Facebook group just through email, you could make a private podcast, you could do it on your blog. You do not have to learn another complicated platform. And those platforms are really expensive.

Our goal is easy, you can manage your entire business in our dashboard. So, if this resonates with you. You want to learn more; you want to be one of our beta testers. Please head to milotree.com/betatester and I will reach out directly to you.

Again milotree.com/betatester. And as you can tell, I’m really excited about launching this because this could be a fantastic way for you to make money.

For today’s episode, I have Cynthia Samanian on the show. She is the founder and CEO of Hidden Rhythm. And what she does is she helps culinary professionals teach online cooking classes. You can tell this business came out of the pandemic.

But if you are thinking of teaching something live to an audience and making money. This is the episode for you. Cynthia shares her whole framework. I hope this episode gets your wheels turning.

So, without further delay, here is my interview with Cynthia Samanian. Cynthia, welcome to the show.

Cynthia Samanian 2:56
Thank you so much for having me, Jillian.

Jillian Leslie 2:58
I was saying before I press record that all I know about you is what I have read on your website and the little bit of talking we’ve done about having daughters.

So, I want to ask you about your entrepreneurial journey and how you built your company and where you are today and how COVID fit into all this?

Cynthia Samanian 3:18
Absolutely, COVID played a very big role in it. But I’ll take you back a little bit. I actually worked in a few different traditional jobs. So, while I’m in the culinary world now, I didn’t go to culinary school. I’m not a chef. But I always had a passion for food.

Growing Up With a Love of Food

One thing to know about me is I grew up in a Persian family, my parents were immigrants here in the US. And so, for us food is a huge part of our culture. And growing up, I was always the one setting the table for these dinner parties.

And of course, when you’re 8, 9, 10 years old, you’re not thinking about it like, “Oh, one day this will come in handy.” You’re just resenting the fact that you’re having to do this.

But long story short, really, that ingrained this nature of hospitality in me. And recognizing the importance of food and connecting our family to others who had no idea what Persian culture and the country of Iran were all about.

So, it’s hard for me to skip that part because that is such a core fundamental piece of what I do today, which I’ll dive into. I went to college, studied finance, worked in finance, worked in tech.

Like you, I have my MBA, really followed those traditional path, those traditional jobs and knowing though that food was always that one thing that I kept wanting to work in. I’m the type of person I’m sure your listeners can relate to this.

I love to be immersed in my work. There is no black and white. It’s just one big gray area for me. So, I knew that for me to be fulfilled in my career I needed to be in a space that I truly cared about and excited me and that that was food.

So, eventually, I left tech in 2015. Left that all behind to start my entrepreneurial journey. And you know, it was a windy path. But ultimately I started hitting rhythm, which is my culinary marketing agency that I run today.

Jillian Leslie 5:23
What is a culinary marketing agent?

Starting a Culinary Marketing Agency

Cynthia Samanian 5:28
So, what I do is I help food businesses of all sizes. So, brands like Bob’s Red Mill to chef entrepreneurs, I help them create great experiences for their audiences. Now, before COVID, I did a lot of that through in person experiences.

So, working with brands on pop up events, really immersive, engaging events that would help them connect with their target audience. Well, with COVID, coming into the picture in 2020, nearly all of my events were completely wiped out.

And I had to reinvent my business and think about who I really wanted to serve, and how I could help them through what I had learned with digital marketing, my entrepreneurial journey, and so on.

So, I did make that pivot in 2020. It was a really interesting one to say the least and haven’t looked back.

Jillian Leslie 6:22
So, mostly you were working with brands, how about restaurants? How about celebrity chefs, those people?

Cynthia Samanian 6:30
Primarily brands and influencers. So, I worked a lot with food bloggers and content creators who were seeking to work with brands. So, there’s this relationship that I’m sure you and your listeners know, very, very intimately.

And so, for example, when a company would hire me to help them create this pop-up experience, one example is, I worked with Bear snacks, and we built an indoor apple or

What Got You Makng Real Money